top of page
A compilation of my recent advertising work.
click on the links above to view some of my favourite static & tv commercial pieces.
Meanwhile, below are some of the work that won recognition.
Integrated
Killer Jeans | Show your green side
Agency: Grey Worldwide | Mumbai
Grand Prix: Abbys 2013
Category: Integrated
Silver Lotus: Adfest Pattaya 2013
Category: Product design
Silver: Abbys 2013
Category: Product design
Silver Abbys 2013
Category: Sound design
Silver Effies, Effies Asia - Pacific 2014
Category: Product design
Silver Effies, Effies India 2014
Category: Product design
Best green brand of the year: Olive crown
Category: Product design
A denim that got made saving tons of water as opposed to wasting it. The idea started with the product itself. We dyed the denim Green from the Inside, so that the youth who cared could flaunt the green fold on the outside.
Catalogue
Killer Jeans | Strip the summer
Agency: Grey Worldwide
• Silver Lotus: AdFest Pattaya 2013
Category: Books & Publication
• Gold: Abbys 2012
Category: Art direction in Print craft
• Silver: Abbys 2012
Category: Design in publication
For the world, summers are bright, chirpy and joyous whereas winters are dull, cold and boring.An AW Look book for Killer jeans where the winter takes revenge on summers because of this unfair narrative. The pages were interactive and the reader could tear, rip or scratch to destroy the various summer elements thereby unleashing the supressed winter.
Campaign
Hike Messenger| Got a gang?
get on hike.
Agency: Lowe Lintas
• Bronze Effies: Effies India 2017
Category: Internet & Telecom
Hike Messenger is an app made for Indians and by Indians. " Got a gang? Get on Hike" is an ode to emerging India's different gangs and chat groups. We highlighted the various features of the messenger through different gangs in this campaign.
Activation
Jallikattu | Times of India
Agency: JWT
• Silver & Bronze Spikes: Spikes Asia 2009
Category: Digital & Activation
• Bronze: young Guns 2009
Category: Digital & Activation
•Gold: Abbys 2009
Category: Digital & Activation
• Silver/ Idea Chair: Effies 2009
The polarised opinion around South India's traditional bull fighting sport "Jallikattu" only gets more divided with time.
When our leading Newspaper daily
"The times of India" launched itself in Southern India, we amplified the brand further by providing a platform where the youth from the region could take a stance on the brewing issue around "Jallikattu".
Promo
Pondicherry Yoga Festival
Agency: JWT
• Bronze Lion: Cannes Lion 2008
Category: Promo/ Activation
• Gold: Abbys 2008
Category: Best of Ambient
To promote the annual Yoga festival in Pondicherry that attracts people from world over, we decided to portray ordinary people in extra ordinary yoga poses. What followed was a promo film and a live stunt/activation to kickstart the festival.
Promo
Yellowrippers | Sulekha.com
Agency: JWT
Merit: One Show 2008
Category: promo/Activation
Finalist: Cannes digital Lion
Category: promo/Activation
Finalist: Clio
Silver: Abbys 2008
Finalist: New York Festival
When Sulekha.com announced it's online classified feature, that pretty much ended the era of the iconic yellow pages book.
TO make some noise around this we ran a YouTube led activation (the only source of online entertainment in that era) where we encouraged people to post their video of them ripping the yellow pages and contributing to the video challenge.
bottom of page