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Killer jeans | Show your green side
Client: Killer jeans
Agency: Grey Wroldwide
Director: Ravi Udyawar | Prague
Awards:
Grand Prix (Integrated) 2013 Abby's
Silver in sound Design (Film craft) 2013 Abby's
Silver (Goodworks) 2014 APAC Effies
Bronze (Integrated) 2014 Effies India
Gold 2013 Olive crown Award
A denim that got made saving tons of water as opposed to wasting it.
The idea started with the product itself. We dyed the denim Green from the Inside, so that the youth who cared could flaunt the green fold on the outside.
One of my favourite pieces that outscored our ambition in every aspect from cinematography to editing to sound design.
TVC
Luvit | Ushaar*
Client: Luvit Chocolates
Agency: Lowe Lintas
Director: Suresh Eriyat / India
Ushaar (Beware) when someone shares their chocolate easily. This Tamil musical featuring South India's very own Chocolate boy Sidharth, exposes his hidden agenda behind sharing Luvit.
The rap was composed by South Indian cinema's Music Maverick Santosh Narayan.
TVC
Fastrack watches | Ruffles
Client: fastrack
Agency: Lowe Lintas
Director: Reema Sen Gupta
To launch this all girls watch collection inspired by the ruffles pattern, Bollwood's Gen Z Ananya Pandey decides to ruffle a few feathers.
TVC
Fastrack watches | Fitouts
Client: fastrack
Agency: Lowe Lintas
Director: Reema Sen Gupta
A watch with square pegs inside a round dial manifested into the idea of Fitouts. Bollywood's Gen Z "Ananya Pandey" features again as she refuses to blend in.
TVC
Zivame | Fit for all
Client: Zivame Lingerie
Agency: Lowe Lintas
Director: Navzar Irani
Can a lingerie brand make a point beyond glam? Keeping it matter of fact definitely connected with the young India.
The casting for this film was a bold experiment. Along with a couple of unassuming models, we also casted real women from different walks of life to keep it authentic and real.
Campaign
Hike | Got a gang? Get on hike.
Client: Hike Messenger
Agency: Lowe Lintas
Director: Vivek Kakkad
Hike Messenger is an app made for Indians and by Indians. " Got a gang? Get on Hike" is an ode to emerging India's different gangs and chat groups. We highlighted the various features of the messenger through different gangs in this campaign.
Campaign
Titan | Let's get India ticking
Client: Titan group
Agency: Lowe Lintas
Director: Aloke Shetty
When India slowly opened after the extensive lockdown during 2020, there was a need for India Inc. to come out resilient and spread hope.
This film for the Titan group reminded people that they are all vital cogs of the Indian economy and encouraged every Indian to start buying and get India ticking back again.
The sound design to demonstrate this domino's effect was a "Device Orchestra". The iconic Titan tune was recreated using the sounds of various transactional devices like the credit card machine, printer, bar code scanner etc.
Digital
film
Fastrack watches - Loopholes
Client: Fastrack
Agency: Lowe Lintas
Director: Prasad Naik / Shiv Parameswaran
When in trouble, find the loophole and wriggle your way out. A series of films. where the "O" of the loophole typography doubled up as the escape route for our characters.
Campaign
Xiaomi | Kiska Bajaa?
Client: Xiaomi
Agency: Lowe Lintas
Director: Ayyappa
Xiaomi's rise in the Indian smartphone market was nothing less than spectacular. They spread far and wide rather quickly to become India's No.1.
One could hear their unique ringtone everywhere and that became the idea itself. Kiska Bajaa translates to " Whose xiaomi rang"?
Campaign
Swachch Bharat | Darwaaza Bandh
Client: Government of India
Agency: Lowe Lintas
Director: Shekar Kamble
"Darwaaza Bandh" (shut the door) was a government of India initiative campaign for rural India against open-defecation. Bollywood's Icon Amitabh Bachchan was roped in so that the message against this menace was commandingly communicated. This approach also helped us cut through geographies and different stratas across the country. These hard hitting films showcased Mr. Bachchan bullying all the serial offenders until they run behind closed doors.
Campaign
Xiaomi RedMi note5 | Nayaa Note
Client: Xiaomi
Agency: Lowe Lintas
Director: Nikhil Rao
"Nayaa Note aa gaya" or the new note is here (also an Indian lingo for new currency) was a topical idea that emerged when India was going through demonetisation.
This tongue n cheek expression perfectly launched the 5th edition of Mi's most popular Smartphone - Redmi Note.
Campaign
Trends | Get them talking
Client: Trends
Agency: Lowe Lintas
Director: Prasad Naik
n 2016, Reliance Trends changed its identity to become, simply, Trends. But its advertising lacked an identity. So we came in and got people talking about Trends. -- in english, in vernacular, with celebs, for kids -- and the rest is history!
TVC
Arrow | The bold new professional
Client: Arrow
Agency: Lowe Lintas
Director: Tom Bang Bang | Capetown
The brand Arrow faced a unique problem In India. They were only considered for their white shirts and were perceived as dull & boring otherwise.
India in 2015 went through the start-up culture boom, and that served as the perfect platform for Arrow to refresh itself as "The bold new professionals."
This film questions the corporate stereotypes and landed Arrow as a relevant brand amongst the emerging India.
Campaign
Sharechat | Tamizhan da
Client: Sharechat
Agency: Lowe Lintas
Director: Krishna Kumar
Sharechat is a very popular socio-tamil language App that caters to the B towns and Rural parts of the state. People in these parts felt a lot more at ease using this All Tamil platform to express themselves over a Facebook or an Instagram.
This series hinges on all the local nuances of the state's grammar, cuisine, sports, fashion, movies, humour, politics etc to land the point that Sharechat is like your best friend that knows you inside out.
TVC
Fastrack Reflex 2.0 | Don't be a loser
Client: Fastrack
Agency: Lowe Lintas
Director: Vishwesh Krishnamoorthy
The reflex 2.0 smart band came with a " find your phone " feature so that you never feel like a loser again.
TVC
Trends | 2017
Client: Trends
Agency: Lowe Lintas
Director: Atul Kattukaran
A fashion film to land Trend's 2017 collection.
Digital
film
Fastrack | Heart the Q time
Client: Fastrack
Agency: Lowe Lintas
Director: Shiv Parameswaran
I directed this piece.
Fastrack wanted to spread some positivity when India went into back to back lockdowns in 2020.
"Heart the Q time" is a musical that encouraged people to enjoy this rare extended time they got with their family, pets and themselves.
This film was completely crowd sourced where we invited people through various touch points to contribute to this music video through clips, pictures, gifs and boomerangs.
Digital
film
U.S. Polo Assn. | Responsible denim
Client: U.S. Polo Assn.
Agency: Lowe Lintas
Director: Shiv Parameswaran
I directed this piece.
Responsible denim from U.S. Polo is a range that recycled old denims. This film is a metaphorical take on a denim that recycles itself and boomerangs back to the character who chucked it.
Insta
stories
U.S. Polo Assn. | Responsible Insta stories
Client: U.S. Polo. Assn.
Agency: Lowe Lintas
Director: Shiv Parameswaran
I directed this piece.
A series of quirky Instagram story posts where every time people chucked their denim it got added back to the stack of recycled denims at the bottom.
Digital film
Tanishq | Lavanyam
Client: Tanishq
Agency: Lowe Lintas
Director: Shiv Parameswaran
I directed this piece.
An ode to the glorious Chettinad culture.
This film celebrates the roots, traditions and the righteous ways with which gold is adorned during an auspicious occasion that unfolds.
Campaign
Mahindra E2o | Driven by goodness
Client: Mahindra E2o
Agency: Lowe Lintas
Director: Rajesh Ramaswamy
A long format film to land Mahindra's guilt-free electric car.
Sometimes, choosing one over the other can be the most difficult decision. This film thrives on one such dilemma.
TVC
Xiaomi | Redmi Y1
Client: Xiaomi
Agency: Lowe Lintas
Director: Ravi Udyawar
Redmi Y1 offered one fo the most powerful selfie cams. We roped in Bollywood's heartthrob Katrina Kaif and showed the world how this phone made her selfie obsessed.
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